After many years of being an unofficial spokesperson for Gucci, rapper Gucci Mane has finally landed himself a campaign with the luxury brand.
The 39-year-old rapper showed off his ripped abs in a gorgeous, “powerhouse campaign” with the Florence, Italy-based fashion house, Paper Magazine reports.
The “Lemonade” emcee appears as the face for Gucci’s Cruise 2020 campaign, titled “#ComeAsYouAre_RSVP”. Gucci Mane, born Radric Davis, can be seen indulging himself in a bubble bath, getting a massage, playing the piano and living his best life at a mansion house party.
The campaign also features actress Sienna Miller and rock legend Iggy Pop.
“Gucci is a party and everyone is invited” the press release states while adding how the campaign’s creative direction is meant to illustrate the house’s “playful, liberated and libertarian, and also inclusive, hedonist and uninhibited” spirit.
Proud to announce my #GucciCruise20 Collection with @gucci!!! Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals! #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection— Gucci Mane (@gucci1017) October 1, 2019
ITS GUCCI!!!!!!!!!!!! pic.twitter.com/Ukl4vxymNM