Kanye West is set to embark on some new fashion business ventures following his recent trademark application to create merchandise around his “Sunday Service” events.
The father of four filed a trademark application for the term “Sunday Service” with the U.S. Patent and Trademark Office on Friday, public records show. The filing was made by Mascotte Holdings, the same company that has filed various trademarks for Kanye including “Yeezus,” “Yeezy,” “Red October,” “Yandhi,” “Calabasas Clothing,” “Donda,” “Half Beast” and “Kanye West” (among others), THR reports.
According to TMZ, the filing lists “bottoms as clothing,” dresses, footwear, handwear, jackets, loungewear, scarves, shirts, socks and “tops as clothing” as merchandise to be sold emblazoned with the “Sunday Service” mark.
The trademark filing is based on Kanye’s weekly Sunday Service concerts/church services that feature a live chorus singing popular songs from the rapper and other artists. The concerts have attracted some high-profile guests including DMX and Chance The Rapper.
Back in April, Kanye brought the Sunday Service to Coachella, where he sold religious-themed merchandise including religious phrases like “Holy Spirit,” “Trust God” and “Jesus Walks.”