NBA Champion Lebron James has teamed up with Walmart to feed hungry families in America.
The Los Angeles Laker announced the partnership on Thursday in a video message alongside Walmart CEO Doug McMillon. James announced his role as the lead spokesman for Walmart’s Fight Hunger Spark Change campaign, which uses the proceeds from select Walmart products to raise money for the hunger nonprofit Feeding America.
“It’s an honor and a privilege for me in my community and what I’m doing here to partner with such a heavy hitter in Walmart,” James said in the video message.
“One out of eight Americans struggle with hunger,” he added. “And I think one is too many.”
The mega-retailer’ campaign has already raised $74 million in donations for the nonprofit since 2014, The Hill reports. The company is also set to stock a food pantry at James’s I Promise School in his hometown of Akron, Ohio.
“What we hope to accomplish together with LeBron is to magnify each other’s efforts,” McMillon said alongside James in a second video. “We would love to help this model that he’s creating lead to a situation where it could help even more people.”
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