The popular ice cream brand Ben & Jerry’s is outshining the 2020 Presidential candidates when it comes to how much they’re spending on criminal justice reform ads.
Ben & Jerry’s spent about $83,000 in the past week on Facebook ads promoting criminal justice reform, The Hill reports. The amount and timeframe surpasses all but a handful of presidential candidates, including Sens. Elizabeth Warren (D-Mass.), Bernie Sanders (I-Vt.), Kamala Harris (D-Calif.) and Cory Booker (D-N.J.), according to NBC News.
The ice cream manufacturer is well known and respected for its advocacy for social justice issues. Ben & Jerry’s has reportedly spent over $320,000 on political advertising on Facebook in the last three months and more than $1 million since May 2018.
The ads feature cartoon drawings in the company’s signature carton style that illustrate racial disparities in the criminal justice system. The ads link to a petition the company started in collaboration with the progressive organization Color of Change. As of Tuesday, the petition had over 83,000 signatures.
One of the company’s founders, Ben Cohen, also serves as a national co-chair on Bernie Sanders’s presidential campaign.
Press play below for more on this story.