The Carters want you to go green so bad that they’re willing to give you free concert tickets for it!
Beyoncé took to Instagram on Thursday to share the big announcement while sharing her own vegan diet at the moment, which include eating a plant-based breakfast and participating in Meatless Mondays.
“What is your Greenprint?,” she wrote in reference to her personal trainer Marco Borges’ 22-Days Nutrition Greenprint program, something she did twice last year. “Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life.”
The link takes you to the company’s website that has a pop-up sidebar where you can enter your info to be considered in the competition.
Word of the contest comes one year after Beyonce shared her preparation for her headlining slot at Coachella was to go vegan.
Just last month, Beyonce and Jay Z challenged their fans to go vegan ahead of the holidays.
“We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible,” they wrote. “We want to challenge you, as we challenge ourselves. We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.”
Looks like the Carters means business.